You must know that Universal Analytics is going to be replaced by its newest version Google Analytics 4 at the beginning of July 2023. It is essential to prepare for this change beforehand, so it does not create any complications.
Why is it necessary to start with GA4 already?
Sadly, it is impossible to import historical data from Universal Analytics to GA4. That is why it is essential to start GA4 besides a functional UA in advance (we recommend at least a year), during which you’ll gather needed data from your website and mobile apps. You can utilize this period for testing and comparing these two platforms. When UA inevitably ends, you will be ready for a smooth transition. Even though UA ends on the 1st of July 2023, you will have access to your already gathered data for 6 months after that. During this perios, we strongly recommend exporting historical overviews so you can refer back to them if needed.
What does GA4 offer?
GA4 comes with many news. The first visible change is the new appearance of the interface, which is much more clean and intuitive than UA. The main change is the ability to connect data across multiple web domains and mobile apps to one interface. Data will be together and easier to effectively work with. As for GDPR, GA4 IP addresses will be automatically anonymous. Other changes include viewing reports, data models not based on relations and page views, but on proceedings and many more. You must realize and acknowledge that GA4 is still in a testing phase, so it can still contain errors.
Google Analytics
Google Tag Manager
Remarketing Tag
Facebook pixel
new interface look, much more clean and intuitive than UA
ability to connect data across multiple domains and mobile apps
IP addresses automatically anonymous
How to set up GA4?
Don’t waste time with lengthy and incomprehensible tutorials. Specialists at Managino Agency, who will take care of everything for you, will make sure your Ga4 is set correctly. Call us or send an e-mail today.
Marek Lalinský
“Managino helps us manage PPC campaigns. We are happy with the results of our cooperation and can only recommend them.”
Laura Sláviková
“We are really satisfied with our cooperation in Alko90. We were starting with PPC campaigns, which Managino extended and improved. Campaigns have been bringing amazing results during the whole time. After being satisfied with PPC campaigns, we decided to entrust Managino with SEO. We also succesfully switched to a new web system together. We recommend Managino for their professional, but also friendly approach.”
Martin Onofrej
“In today’s time, when shopping online is becoming more prominent, every company must invest into advertising and Managino is the right choice for that. Working with Managino and our PPC specialist Janka is what we hoped it would be. Communication, problem solving and suggestions for bettering our marketing strategies – everything is 100%. We appreciate continuously reaching our set goals and Managino’s effort to reach even better numbers for our company.”
Martin Kováč
Incuple
“Complex online solutions for our company Incuple, knowing the market and personal approach create the foundation for a long-term and successful cooperation.” 🙂
Ing. Patrik Marák
AUTOvýbava
“The benefits of working with Managino are high expertise, understanding the issues, monthly overviews and great communication. Thanks to Managino, we are always one step ahead of our competition, because they quickly implement new features only being started by Google into our campaigns. Amazing and fast communication. Continuous effort and suggestions for improvement.”
Ing. Michal Kucharovič
Oleamo
“I appreciate the patient approach of Managino, because I am not well-versed in this field and they helped me a lot with setting up campaigns and Analytics. They also explained what I should track and how important goals are. Amazing from communication to the very campaigns.”